Raising awareness of infant crying and how to cope

This week, 27 Sept - 1 Oct, is the UK's first ever ICON week. ICON is a programme adopted by health and social care organisations in the UK to provide information about infant crying, including how to cope, support parents/carers, reduce stress and prevent abusive head trauma in babies.

The aim of ICON week is to raise awareness of infant crying and how to cope in a bid to support parents/carers and prevent serious injury, illness and even death of young babies a result of these incidents.

The evidence-based programme consists of a series of brief interventions that reinforce the simple message making up the ICON acronym:


Infant crying is normal and it will stop 


Comfort methods can sometimes soothe the baby and the crying will stop 


It’s OK to walk away for a few minutes if you have checked the baby is safe and the crying is getting to you 


Never ever shake or hurt a baby 

You can find more information on the ICON website.

We also have the following resources for you to share.

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